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James Carter
Jul 24, 2025

Google’s New INP Standard: How Site Requirements Changed in 2025

Starting from May 2025, Google officially replaced the FID metric with INP as part of Core Web Vitals. Previously, only the first response to a click was considered. Now, Google examines the entire user session: how quickly the site responds to actions, from menu clicks to content appearing on the screen. Let’s explore how INP differs from FID, how it impacts SEO and user experience, and what steps you need to take to keep your site in the top search results.

INP in Core Web Vitals: How Google Now Measures Site Speed

1. INP Encompasses the Entire Interaction Scenario

  • While FID only measured the initial response, INP analyzes all clicks, keystrokes, menu transitions, filter selections, and form submissions during a session. This provides a more accurate picture of how a site performs in real use.
  • Why it’s important:
    • It helps identify delays during actual user interactions, not just the first click.
    • Understanding response times for subsequent actions improves overall UX.

2. Response Time Becomes a Key Indicator

  • INP considers not just how fast the site reacts but also when the user sees the result. For example, how quickly a product description appears after clicking a product, or how fast a confirmation message is shown after submitting a form.
  • Why it’s important:
    • Quicker responses lead to better user satisfaction.
    • This impacts site usability and perceived performance.

3. Metric Integrated into Site Quality Assessment

  • INP is now part of Google's Core Web Vitals, affecting how Google evaluates site quality. It influences visibility, especially in competitive niches.
  • Why it’s important:
    • Sites with faster response times can achieve higher rankings.
    • This encourages optimization to meet new standards.

4. Insights for Continuous Improvement

  • INP provides data over a month, quarter, or year, showing how site response times evolve with updates, redesigns, or new features. This allows proactive adjustments before negative impacts on traffic or conversions occur.

Adapting Your Site to Google’s New INP Requirements

1. Check Your INP Metrics

  • Use Google Search Console and navigate to “Core Web Vitals” section. The INP indicator will show a color marker:
    • Green — All good.
    • Yellow — Needs improvement.
    • Red — Responds slowly.
  • This quick check takes less than 5 minutes and indicates whether your site is at risk.

2. Test User Experience

  • Simulate key user paths: how fast does content load after a click? How responsive are forms and filters? Do any delays occur? This helps spot issues before developer intervention.

3. Find and Fix Bottlenecks

  • If your INP is yellow or red, identify the causes: complex scripts, inefficient plugins, or animations. Use Lighthouse, PageSpeed Insights, or WebPageTest to diagnose problems and get specific recommendations.

4. Make INP Optimization an Ongoing Process

  • Site behavior changes over time: new pages, widgets, banners. Regularly monitor INP and analyze impacts of updates, especially major redesigns or feature launches.

How INP Improvement Helped Reclaim Top Rankings and Increase Revenue: E-commerce Case Study

One of our clients approached us with a goal to improve user experience and retain more traffic on their landing page for advertising campaigns. Initially, their site’s INP was 360 ms — in the yellow zone according to Google’s scale, which could negatively impact their search visibility.

We conducted technical optimization by redistributing loading resources, removing unnecessary scripts, and refining visual feedback for user actions. After these measures, the INP reduced to 168 ms — entering the green zone.

Results:

  • Organic search traffic increased by 18%.
  • The average ranking position improved from 9th to 5th place.
  • The project was included in DigiNeat’s portfolio and ranked among the top 20 fastest sites in 2024.

If you plan to launch a new site or want to enhance your current one, we can help you adapt to new metrics, boost response speed, and improve overall user experience for better SEO and conversions.

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