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Website or App: What to Choose to Avoid Wasting Budget
Why a Website Still Doesn't Sell, Even if It Looks Beautiful: 5 Reasons Why Users Are Deterring
Why Smart TV Is an Underrated Sales Channel for B2C Companies
When MVP Applications Are Not Enough: Signals That It's Time to Scale
What is Headless CMS and How It Simplifies Content Management on a Website
UX Design for Smart TV: 5 Principles That Increase Engagement
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What we’re thinking, doing, and discovering.
Why Planning Repeat Scenarios Is Important: How to Bring a User Back to Your Product After the First Visit
Retention is one of the main indicators of the effectiveness of a digital product. You can invest in development, launch advertising, get a thousand installs, and lose 80% of users in the first week because the user didn’t see a reason to return.
Website or App: What to Choose to Avoid Wasting BudgetFor companies going online, the question almost always arises: stick to a website or launch a full-fledged app? The decision is not easy, and mistakes here can be costly.
Why a Website Still Doesn't Sell, Even if It Looks Beautiful: 5 Reasons Why Users Are DeterringA website can have a modern design, high-quality photos, correct fonts, and yet no sales. This happens more often than you think.
Why Smart TV Is an Underrated Sales Channel for B2C CompaniesSmart TV has long ceased to be just a "television with internet." Today, it is a full-fledged digital environment where users spend several hours daily and are willing to interact.
When MVP Applications Are Not Enough: Signals That It's Time to ScaleMost modern mobile apps start with an MVP — a minimal viable product. It’s a quick and cost-effective way to test ideas, enter the market, and gather feedback.
What is Headless CMS and How It Simplifies Content Management on a WebsiteIn many projects, content is managed through a CMS — a system where texts, images, and page blocks are stored. Administrators add news, update storefronts, and launch promotions.
UX Design for Smart TV: 5 Principles That Increase EngagementWhen a person opens an app on a Smart TV, they do not scroll the screen with their finger or click a mouse. They sit several meters away and navigate using arrow keys on the remote control.
5 Mistakes Startups Make When Launching Smart TV Applications
The Smart TV market is steadily growing alongside increasing business interest in this format. According to Mordor Intelligence, the Smart TV market in the USA reached 31.87 million devices in 2024 and is forecasted to hit 34.68 million by 2029.